Driven by Curiosity,

Guided by Data,

Fueled by Growth.

I’m Nathan Choma.

I help businesses unlock strategic growth by aligning marketing, product, and sales to drive measurable results.

With a data-focused approach and a deep understanding of customer behavior, I build strategies that turn insights into action.

Whether optimizing go-to-market plans, leading digital transformation, or refining brand positioning, I help teams move forward with clarity and purpose.

Strategy, Execution, Growth

With over 14 years of experience leading marketing, product, and sales teams, I specialize in developing strategies that drive business impact.

I have successfully led brand transformations, launched high-growth product lines, and built integrated marketing programs.

My expertise lies in connecting cross-functional teams to deliver clear, actionable plans that scale.

Let's Connect

Go-to-Market Strategy
Built and led integrated GTM strategies across product, marketing, and sales - aligning teams to accelerate market adoption and revenue growth.
Executionally Focused
Blending deep technical expertise with strategic execution, I translate complex data and insights into action, driving efficiency and innovation.
Growth Driven Leadership
Led cross-functional teams spanning strategy, creative, sales, and product - driving collaboration, execution, and business impact at scale.

Work History

Proven Experience

I have built and led high-performing teams across marketing, product, and sales, executing growth strategies that drive business success.

See My Resume

Real World Skills

Leadership backed by Experience

Carrying industry recognized certifications from industry leading technology and business frameworks - I have 'sat in the role', allowing me to operate as a player / coach leader that isn't afraid to pitch in.

Salesforce
Hands-on experience managing Salesforce environments, optimizing CRM workflows, and integrating automation to align sales and marketing teams for operational efficiency.
Adobe
Deep expertise in building and executing automated marketing campaigns in Marketo, driving lead nurturing, segmentation, and attribution strategies at scale.
Google Analytics
Proven ability to implement, analyze, and optimize GA4 tracking, transforming raw data into actionable insights that inform digital marketing and business decisions.

6sense
Skilled in deploying AI-driven account-based marketing strategies within 6sense, enhancing revenue precision by aligning sales and marketing to high-intent opportunities.
Agile Framework
Certified Agile Product Manager with experience leading cross-functional teams, aligning roadmaps, and driving iterative product development for business impact.
Sprout Social
Expert in social media strategy and analytics using Sprout Social, effectively managing multi-platform engagement, reporting, and audience growth initiatives.

Recent Projects

Real results

From rebrands to digital transformation, my work spans integrated marketing, product roadmaps, and data-driven strategy execution.

National Partnerships
Breweries Against Blood Cancer
Partnered with the Leukemia & Lymphoma Society to launch a national campaign raising funds for blood cancer research – guiding program details and highlighting brewery participation.

Product Development
Gambrinus IPA Malt
Led product development for new core malt offering. Developed omni-channel launch plan that included early customer testimonials, sponsored podcast, and finished good samples for sales enablement.

Influencer Marketing
All-City Sponsored Athletes
Directed the launch of the All-City Team Influencer Program – giving platform to individuals from across the cycling spectrum to expand base and connect more authentically with new customers.

Branding
All-City Rebrand
Managed the repositioning of the All-City Cycles brand strategy – identifying primary and secondary brand archetypes and using market research and customer interviews to develop consumer profiles.

Public Speaking

Sharing Insights

I have been invited to present at industry leading events on topics ranging acoss commercial technology, marketing strategies, and go-to-market execution.

6sense Breakthrough 2022

Account Based Marketing

At 6sense Breakthrough, I presented “6QIPA – Ideal Customer Profile and Brewing,” a session on leveraging account-based marketing to anticipate customer needs and optimize engagement timing. I shared insights on how data and intent signals drive more targeted sales and marketing strategies, increasing efficiency and revenue impact.

People for Bikes - DRAFT Series

Brand Building

During People for Bikes’ DRAFT event, I led a session titled “How to Throw 50 Parties in One Day,” discussing how global partnerships create seamless, large-scale product launches. I shared a case study on coordinating a multinational brand activation, leveraging industry connections, and driving audience engagement.

Here's what others say about working with me.

Trusted Endorsements

While Nate possesses many positive business traits, one that sets him apart is his genuine care. This extends to his management style, brand-building ideas, consideration of customer experience, business relationships, and interactions with co-workers. The care and intention Nate brings to his work and relationships is admirable, and I am grateful for the times our work paths crossed.

Sam Thillen

Senior Brand Manager, Netrush

Thoughtful, collaborative, passionate, and driven—that's Nate. During our time at Quality Bicycle Products, it was a pleasure to see Nate advance through multiple positions to ultimately lead the All-City brand. Nate is curious, always seeking to understand differing perspectives—a crucial leadership trait. He excels at working across departments, building effective relationships, developing solid strategies, and ensuring quality execution.

Tim Gallant

Associate Vice President of Product, Ergodyne

Nate is an inspiring, enthusiastic, and optimistic leader who seizes opportunities to learn and grow. He excels at collaboratively building comprehensive brand strategies with key stakeholders. Nate's relatable yet professional demeanor stands out, and he has a unique skill set that combines strategy, business, marketing, sales, and product development, all supported by strong work ethic and a positive attitude.

Jessica Grenwis

Senior Director of Product Managment, Ergotron

Working with Nate was always a pleasure. He evolved from a sales-specific role to managing the All-City brand. Nate has a comprehensive understanding of brand, finance, sales, and product, best described as multi-disciplinary thinking. He inspires others to perform at their best while ensuring that the impact of their work is aligned with the overall business goals.

Michael Browne

Head of Marketing, Ride with GPS

Nate is an incredibly gifted, compassionate, authentic, and charismatic leader. I've had the pleasure of working under his leadership across two organizations, and my decision to join the latter was very inspired by my positive experiences with him in the former. He is a talented communicator and diplomat who seeks true organizational alignment and forward momentum. Nate faces challenges with a can-do attitude and inspires his peers with positivity. He constantly finds new ways to improve himself, his teams, and his organization.

Joel Menk

Product Category Manager, RahrBSG

Let's Build Something Great

Ready to elevate your marketing, product, or sales strategy? Let's discuss how I can help your team move forward.