Experienced Marketing, Product, and Sales Leader

Growth Driven Leader Seeking Next Opportunity

I have 14+ years of experience in driving strategies that fuel growth.
Let’s connect and discuss how I can contribute to your team.

My expertise

These are some of my
Professional Strengths

Integrated Marketing Strategies

I develop holistic marketing strategies that align with your business goals. My approach integrates both online and offline channels to maximize reach and engagement.

Demand Generation

Through targeted campaigns and data analysis, I create demand generation strategies that attract and convert leads. My goal is to fuel your sales pipeline effectively.

Product Portfolio Management

I help you optimize your product portfolio by analyzing market trends and customer needs. My focus is on enhancing product offerings to drive sales and customer satisfaction.

Brand Strategy Development

I craft positioning frameworks that align with your vision, focusing on growth and differentiation. Through data insights, I strengthen market presence and drive sustained success.

about me

Driven by Curiosity.
Guided by Data.
Fueled by Growth.

I am Nathan Choma, a strategic leader with experience building and leading teams across Marketing, Product and Sales.

A natural curiosity and passion for personal development has guided my path and led to consistently progressive leadership roles. My success has been driven by building commercially impactful strategies and guiding teams towards their execution.

My technical Abilities

Certifications

Salesforce Certified Administrator (SCA)

Adobe Certified Professional
Marketo Engage Business Practitioner

Google Analytics Certified (GA4)

6sense Fundamentals of Next-Gen Marketing Certified

Sprout Social Platform Certified

Google Fundamentals of Digital Marketing Certified

Industry Presentations

Public Speaking

6sense Breakthrough Conference
National User Conference

Title “6QIPA – Ideal Customer Profiles and Brewing
Topic Using Account Based Marketing (ABM) techniques to anticipate clients’ needs and reach them at the right moment.
Location The Phoenician | Scottsdale, AZ | October 2022

DRAFT – Bikes, Biz, and Beer
A People for Bikes Meetup

Title “How to Throw 50 Parties in One Day”
Topic Leveraging Global Partnerships to support a coordinated, multinational product launch through retail activation.
Location Surly Brewing | Minneapolis, MN | January 2017

Formal Training

Education

University of Minnesota Duluth

Graduated with Bachelor of Arts 2010
Major: Political Science | Minor: International Studies
Dean’s List of Academic Excellence
Duluth, MN

School for International Training

Course Title: International Studies, Organizations, and Social Justice
Focus: Networking with experts in key international institutions
These: “Power Plays in the Mediterranean – A European Perspective to Soft Power Strategy”
Geneva, Switzerland

places I’ve Contributed

Work Experience

Director of Marketing & Product Strategy

RahrBSG
July 2022 to July 2024

Led team of directors, managers, and contributors – including in house strategy & creative and external agencies & PR firms; managing all marketing channels and establishing cross-functional programs as standard practice.
Collaborated with sales and product teams to enhance brand Headed integrated campaigns for six brands and 11 global partners; creating annual marketing plans to boost brand recognition, capture competitor marketshare, and drive new customer acquisition.
Oversaw enterprise digital transformation; implemented demand generation and lead management programs, generating $7.6M in pipeline with $2.6M closed-won in seven months.
Established Product Portfolio Management team, creating a stage-gate New Product Development Process and Product Lifecycle Management program that cut go-to-market timelines by over 6 months.
Developed omnichannel product launch programs – leveraging 1P channels, industry podcasts, and advertising – notably driving 10x forecast in growth and achieving fastest product line adoption in company history.

Product Marketing Manager

RahrBSG
December 2021 to July 2022

Drove a 35% engagement rate increase and 30% of category sales through targeted digital strategies – including email marketing, retargeting banners, and print advertising.
Led new product from development to commercialization, including multiple high revenue core product lines. Accomplished by leveraging consumer data, competitor research, and sales trends.
Built a strategic product roadmap, streamlining SKUs to drive succinct commercial focus and ensure commercial resources were aligned for sustainable growth.
Facilitated V2MOM exercises to align cross-functional teams, ensuring strategic cooperation across sales, marketing, and product departments for cohesion and efficient execution of business OKRs.

Brand Business Manager

Quality Bicycle Products, All-City Cycles
June 2019 to December 2021

Spearheaded a full rebrand, redefining vision, values, and strengths through archetype mapping, customer segmentation, and creating brand guidelines; ultimately driving 4x revenue growth.
Managed P&L, boosting EBITDA by 5 percentage points through strategic cost management and optimizing revenue streams.
Directed a cross-functional team, aligning strategy with corporate objectives, resulting in streamlined execution and stronger brand cohesion.
Streamlined the product portfolio using Circana insights and market feedback while building a six-year product roadmap to ensure competitive advantage.

Global Sales Manager

Quality Bicycle Products, All-City Cycles
June 2019 to December 2021

Developed a 30+ member sales team, doubling committed retailers through targeted training and enablement.
Secured 3x international sales growth by managing key distributor relationships in the Japanese and UK markets through distributor support, market specific enablements assets, and in-market activations.
Built B2B incentive program to foster customer loyalty and grow share of wallet – leading to year-over-year +25% growth.

Senior Account Manager

Quality Bicycle Products
March 2012 to September 2015

Commercial sales leader responsible for growing share-of-wallet for account portfolio through monthly in-market support; consulting with account purchasing team, and developing account specific marketing programs.
Grew revenue and margin for 500+ accounts across two territories, totaling $22 million dollars in annual sales.
Team mentor recognized as a 2015 Account Manager of the Year and Key Organizational Influencer of the Year.
work that I’ve led

Collection of Recent Projects

Gambrinus IPA Malt

Led product development for new core malt offering. Developed omni-channel launch plan that included early customer testimonials, sponsored podcast, and finished good samples for sales enablement.

Breweries Against Blood Cancer

Partnered with the Leukemia & Lymphoma Society to launch a national campaign raising funds for blood cancer research – guiding program details and highlighting brewery participation.

All-City Cycles Rebrand

Managed the repositioning of the All-City Cycles
brand strategy – identifying primary and secondary brand archetypes and using market research and customer interviews to develop consumer profiles.

All-City Team Program

Directed the launch of the All-City Team Influencer Program – giving platform to individuals from across the cycling spectrum to expand base and connect more authentically with new customers.

What Others Say

Professional References

Ready to reach out?

Let’s connect and discuss
how I can support Your team.

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